Brand & all things digital
When sketching and throwing ideas together with the owner, Shaun Crowther, we had a eureka moment that had been staring us in the face all along… “hey, can’t we sit a stick-man over those o’s?!”. A couple of pencil strokes later, everything in the world just felt right. The result is a comfortably familiar logo, which not only felt right - it stood out solidly as a unique symbol for the Coop Bikes brand.
Ever heard of KISS? No, not the guys with bouffants and spandex, K.I.S.S, the design principle… 'Keep it simple, stupid'. After a recent discovery that many restaurants seem to bury opening times on their websites, this principle came to mind, and alongside a new business sized budget, the approach for the Coop Bikes website was clear.
We started with the top 3 reasons users visited the site - location, opening times, and getting in contact. Followed by an introduction, range of bikes and accessories, bike servicing information, and last but not least, a way to keep in touch with the users through a Facebook like/share button.
It has to be said that WeDigital did a wonderful job at creating an often remarked upon website and brand, which I feel is already familiar within the island. The follow up service, including business cards, design and advertising have also been invaluable!
I highly recommend WeDigital's refreshing and innovative approach to modern web design, and would like to thank them very much for all the work they did for us!