There’s no bigger event in anyone’s life than bringing another one into the world. We knew our technology could help Hypnobirthing get this unique moment right for Jersey’s mummies and daddies to be.
Hypnobirthing’s innovative philosophy and techniques offer huge benefits for expectant parents. In fact, we experienced this first hand, as we were two of them! As participants, we saw real potential to enhance the experience through making scripts, music and information accessible through the one thing that’s always with you, your phone.
We couldn’t just leave it there. We knew Hypnobirthing’s public website, much like our own baby, was crying out to be changed. The site deserved to give the same glowing first impression people get from being on the course itself. So we got to work (this time without the nappies)…
After speaking to Hypnobirthing’s clients, and analysing website user behaviour, we designed a new experience that puts the needs of visitors front and centre. People on the course were clicking and reading every page of the old site. So we made this content accessible just by scrolling… all within a simple, intuitive and easy to navigate layout.
- Side by side
WeDigital approached me with a brand new concept for a website that would give exclusive access to HypnoBirthing attendees to enhance their course experience. They created a user friendly, attractive website that answered the course attendants’ requests for me to narrate the HypnoBirthing course scripts.
Given my lack of technical knowledge, Colm was exceptionally patient – teaching me how to manage my own website to give me the independence to maintain and update it.
All in all, I am really pleased with the process and the finished products!