Brand & Website
SHUFL Capital invests in Sleep, Health, Fitness and Leisure, hence the name SHUFL. What’s the U for you ask? Well, how would you pronounce SHFL? Rules should never get in the way of doing what’s best. Back to the point. The initiatives and initials are core to the family office, so we wanted to make sure they were also core to the brand — by making them, the brand. No illustrations, no photography, no icons - just smart, simple typography.
That’s boring right? Wrong. Using animation to shuffle and transform the words and letters, we can create unique, bold compositions that make you stand back and think “that’s pretty cool”.
As a startup, we’re just at the beginning of what this brand can do, and we can’t wait to demonstrate that constraints can actually be powerful.
Oh, this is awkward!
You’re web browser is, well, getting on a bit. Now we’re not ageist, it’s just older browsers have issues with security, speed and compatibility. They’re also not ideal for creating rich, engaging websites.
We’re not saying it’s impossible to build websites to be compatible with old browsers, as that’s what we do from time to time when the audience is big enough to justify the time and cost. However, this hasn’t been the case for us - if only we knew you were coming!
+44 (0)77977 77500