SHUFL Capital

SHUFL Capital

Brand & Website

SHUFL Capital invests in Sleep, Health, Fitness and Leisure, hence the name SHUFL. What’s the U for you ask? Well, how would you pronounce SHFL? Rules should never get in the way of doing what’s best. Back to the point. The initiatives and initials are core to the family office, so we wanted to make sure they were also core to the brand — by making them, the brand. No illustrations, no photography, no icons - just smart, simple typography.

That’s boring right? Wrong. Using animation to shuffle and transform the words and letters, we can create unique, bold compositions that make you stand back and think “that’s pretty cool”.

As a startup, we’re just at the beginning of what this brand can do, and we can’t wait to demonstrate that constraints can actually be powerful.

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+44 (0)77977 77500