What We Did
Bringing Hypnobirthing online
There’s no bigger event in anyone’s life than bringing another one into the world. We knew our technology could help Hypnobirthing get this unique moment right for Jersey’s mummies and daddies to be.
Hypnobirthing’s innovative philosophy and techniques offer huge benefits for expectant parents. In fact, we experienced this first hand, as we were two of them! As participants, we saw real potential to enhance the experience through making scripts, music and information accessible through the one thing that’s always with you, your phone.
Joining the club
We couldn’t just leave it there. We knew Hypnobirthing’s public website, much like our own baby, was crying out to be changed. The site deserved to give the same glowing first impression people get from being on the course itself. So we got to work (this time without the nappies)…
After speaking to Hypnobirthing’s clients, and analysing website user behaviour, we designed a new experience that puts the needs of visitors front and centre. People on the course were clicking and reading every page of the old site. So we made this content accessible just by scrolling… all within a simple, intuitive and easy to navigate layout.
- Side by side