Full service support for world renowned wildlife conservation trust
What we did
All things digital... & some
Global conservation projects, training centres, a wildlife park, accommodation, cafes, membership, appeals, donations, an animal adoptions scheme, products... and take a deep breath... events, corporate engagement, children’s education, conservation science, and last but certainly not least, a pioneering conservation legend.
We’ve been lucky to be involved with every aspect of the business. With such great content, inspirational keepers and conservationists and a great marketing team, we’ve been able to get around a charity sized budget and undertake some of our greatest work.
A key product we assisted with was its commercial animal adoption products. After lengthy research, A/B testing and user behaviour analysis, we found the current scheme strategy did not meet the customer's interests and behaviour... a real missed opportunity.
Armed with this new customer insight, we overhauled the scheme, injecting personality and modern design resulting in an 85% increase in income in the first year.
Creating a buzz
Social media was perfect for the new scheme. One example we supported, was the what animal are you? quiz, which took casual followers onto a journey of getting to know the animals, the adoption scheme, and influenced users to share the result of their related animal personality.
This project has proven how the diversity of digital channels can come together to show you weaknesses and opportunities you never thought existed, reach new audiences and generally conduct good business online and offline through digital.
Prior to WeDigital, our founder was part of the trust's marketing team which won the following awards.
Chartered Institute of Marketing:
Best Use of Media
Judges Choice Award
Best Integrated Marketing Campaign
Best Marketing Campaign on a Small Budget
Best Use of Digital Media - Third Sector Exellence Awards
Best Communications Campaign - BIAZA
We were involved with all aspects of the camp, even to the extent of testing the original tipi within the park - someone had to do it! We created the logo, worked on signage and worked with the marketing team to create the website and deploy it’s digital marketing - including Google adverts and TripAdvisor.
...and we didn't stop there. We tracked and evolved based on user behaviour. Since launch, we changed the layout, reading time and added new features, resulting in most users seeing the information we wanted them to - as this 'scrollmap' graphic demonstrates. This in turn has continued to increase the number of happy campers.